ABN AMRO - Just Fly Program
Fee Programs
Upgrade Program – Creating loyalty
Life Time Fee – Creating Annuity
Fresh Acquisition – Maximize Penetration
Offer: Get a Free Return Air Ticket on payment of fee - 107 sectors to choose from
Results: More than 30,000 customers took up the offer within 100 days
Impact : Rs 15 crores Fee earned in 3 mths program successfully serviced with No cmr issues and a repeat order from Bank’s other divisions.
Spends Program
Offer: First 12,500 customers to get a Free Return Air Ticket on spend of 30k within 90 days
Impact: The First 12,500 customers were short listed within first 45 days itself (while offer period was 90 days!) 22% increase in Retail Spends during April - May
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