ABN AMRO - Supreme Experience offer
Objective :
To run another fee generation program for Q-4 2006, which is as big and strong as, the recently concluded, “fly for free” offer
Offer :
2N/3D free stay in selected 5 star hotels/ resorts across India along with a sweepstakes program which included Luxury cars, Omega watches, Laptops, Cruises, Plazma TV’s etc to be given to customers
Impact :
More than 50,000 nos of vouchers ordered (estimated sales at the time of commencement of the promotion were, 20,000 nos)
Well received by the customers
Generated fee in excess of 12 crore for the bank in 3 months time frame
Request from ABN AMRO for conceiving and managing their next prog namely, “World is yours” for Q-2 of 2007, which is the strongest end-consumer offer ever given by any bank in the banking sector. A One week vacation at any of the 400 5-star resorts of RCI across the World!
Objective :
To run an acquisition program for the high end ie Gold and Platinum cards, with benefits which have never been heard of, in the Credit card industry.
Offer :
7N/8D free stay in selected 5-star RCI resorts across the world in 32 countries with more than 400 resorts worldwide. Having a perceived value of over Rs. 25,000.00 !
Impact :
This promotion took the credit card trade by storm. Generated highest conversion rate of cards sold. Was too good to be true offer.
Very well received by the customers. Over 35,000 vouchers sold to ABN AMRO, whereas the initial projections were 5,000 nos.
One of the strongest consumer offer done by ABN AMRO till date.
Generated revenues of over Rs. 16 Crores in Q-1,2 2007 by this offer alone.
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