ICICI Bank
Objective
To run a spends offer in Mumbai for Silver card holders. A vanilla offer, “Spend Rs. 3500.00 and get a Holiday worth Rs. 3500.00”
 
Offer
2n/3d free stay in selected 3 star RCI resorts across India countries with more than35 destinations. The Cost to ICICI was just a fraction of the customer entitlement.
 
 
 
 
 
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